MarketingBrand Overview
Red Bull isn’t just a beverage—it’s a global powerhouse that has become synonymous with high energy. From Formula 1 to cliff diving, breakdancing to basketball, the brand has built its identity around pushing limits and celebrating human performance.
In Lagos, Red Bull brought its Half Court Tournament, a fast-paced 3×3 basketball competition that captures the raw spirit of streetball. Beyond the game itself, the tournament needed trophies that could mirror the adrenaline, creativity, and boldness the brand is known for.
That’s where Meta4 came in.
Custom Trophies in a Short Timeframe
Creating trophies is always a breeze for our team but the Half Court tournament was only a few days away.
Consultations stretched out, and the timeline left for production was extremely tight.
We Got to Work
Our team had a conversation with the Red Bull team to understand the ideas for the trophies and what they wanted to see.
After multiple rounds of consultations and revisions, our design team turned ideas into tangible prototypes. Each iteration brought us closer to the perfect design, one that captured the energy that Red Bull brings into everything.
Once the design was approved, our production team worked at full pace. We crafted trophies that felt modern, sturdy, and symbolic of the game’s intensity. Despite the short timeline, every detail was refined to match Red Bull’s bold brand identity.
The Outcome: A Win Off the Court
We delivered on time, ensuring that winners of the Half Court tournament walked away with more than a prize—they carried a piece of Lagos’ streetball spirit.
The trophies became lasting symbols of effort, teamwork, and victory. Delivered right on time, they weren’t just awards; they were proof that when speed, creativity, and precision meet, the results are unforgettable.
Marketing
