How to Give Brand Gifts That Market Themselves
Marketing
You’re about to create a brand gift, but you want one that can market itself. That’s a valid challenge that isn’t novel at all.…
Browsing Tag
marketing strategy
10 posts
Your Brand’s Christmas Gift Could Be the Strongest Marketing You Do All Year
If you’re planning to send Christmas gifts without a clear strategy in 2025, you’re missing out on marketing opportunities…
How We Turned Everyday Objects into Unforgettable Brand Symbols
Do you remember the Coca-Cola bottle you bought and refused to throw away because it had your name…
5 Insightful Reads Every Modern Marketer Should Bookmark
If there’s one truth about branding today, it’s that things move fast, trends evolve, consumer behaviour shifts, and…
Trends Defining Corporate Gifting in 2025 and Beyond
Corporate gifting has undergone a remarkable transformation. Once relegated to the realm of seasonal token gestures, it’s now…
Want Your Brand to Go Viral? Study This Giant Yellow Duck First
Let’s cut the noise: You don’t need another paid ad. You don’t need another “thank you” tote. Not…
You’re Not Just Wasting Money on Merch, You’re Losing Campaign Momentum
In 2015, KFC Germany turned one of their most overlooked assets, the paper tray liner, into one of…
These 3 Brands Turned Gifting into an Effective Marketing Strategy
Have you ever wondered how Tesla became famous over the years, without an extensive marketing budget? You’re about…
How One Well-Designed Object Can Change Brand Perception in Seconds
What if we told you that one single, well-designed object could speak louder than your entire marketing campaign? …
Brands That Outlive Their Founders Have This One Thing in Common
Let’s be honest, too many brands don’t survive their founders. In Nigeria, we’ve seen it repeatedly: a brand…